Contribution of FPDA to Deconstruct the Traditional Gender Roles and Practices

Abstract

Feminist Post-structural Discourse Analysis (FPDA) is an evolutionary approach to study gender and language in practice. It is the outcome of the combination of discourse and post structuralism which has been designed for the power relations associated with gender. “Discourse is a conceived set of beliefs and understandings, reinforced through daily practices, which frame a particular understanding of the ways we are in the world” (Weedon, 2004). The study offers a valuable approach to challenge the fashionable and entrenched practices to bring positive change in the society. Moreover, it provides multiple ways for women to practice their power in a way that is acceptable in the society. As media plays a pivotal role in constructing and deconstructing the mind-set of the people of every age group, therefore a prominent and highly used platform of animated movie ‘Brave’ is utilized for the current study to present a qualitative analysis covering all the possible presented forums of discourse to portray a beautiful and different perspective of molding human mind and their practices which gives a break from a rising conflict between different genders. It proposed the idea of deconstructing the old school of thought and constructing a flexible ideology for both genders which provides more space of equal opportunities and role plays in the society.